Willow Remix Studio
In partnership with Rocnation
Launching Personalized Music Experiences
As one of the youngest stars of today's new musical landscape, we were excited to be asked to help in the promotion of this new artist's first single. In conjunction with the release of her single "Whip My Hair" and online presence we created a totally integrated Facebook campaign that allowed fans to embrace Willow's music and create their own custom versions and instantly post and share via Facebook.
Leveraging our customization platform and Facebook application, fans were required to "Like" Willow on Facebook to be granted access to the Remix Studio. Additionally, on Willow's Official Facebook page we hosted a Remix chart that highlighted the top and most recent tracks created. Once connceted via Facebook fans could instantly post their creations to their Facebook News Feed directly from the studio encouraging sharing and collaboration.
Below you can sample the top track and most recent remixes created in Willow's Studio.
Facebook Remix Chart
Explore, Listen and Remix tracks right here :
