Sprite/Lebron Mixer
Project Offline
Project Description
We were approached to create a unique mixing application that leveraged our online music technology, to allow users to select from hundreds of samples and create their own unique soundtrack to the latest Sprite Sublymonal TV spot featuring Lebron James. Using specially created tracks by Perion, users could watch the TV spot while interactively adding and mixing sounds in real-time to compose the soundtrack to the commercial. The winner of the online contest had their track used in the nationwide airing of the Sprite ad during the 2007 NBA All-Star game.
