Bacardi DJ Contest
The Bacardi DJ Contest was one of the first projects that brought our technology to the masses. It is widely perceived as one of the first successful User Generated Content platforms on the Web. Receiving multiple awards and accolades this campaign went on to reach more than 2 million users and more than a hundred thousand unique user generated tracks. The success of this campaign led to further tools with Bacardi and the mixing concept was a staple in their online efforts for more than 5 years illustrating the effectiveness of our tools in reaching a large internet audience.